Yong Cao

Professor of Management

Management and Marketing
Yong Cao

Research

  • “Country-of-Origin and Brand Image in Global Outsourcing Adjustment.”, Journal of Finance and Economics (2018)
    Journal Article
  • “Build Brand Community to Expand the Market--A Case Study of Xiaomi’s Market Expansion in China”, International Journal of Economics, Business and Management Research (2018)
    Journal Article
  • “Customer Centricity in China”, Journal of International Management Studies (2018)
    Journal Article
  • “A Small High-Tech Firm Entering China’s Market--A Case Study of ADS-B Technologies Inc.”, International Journal of Case Studies (2018)
    Journal Article
  • “Innovation Integration: A New Framework”, 6th International Conference Management, Accounting, Banking, Economics and Business Research (2016)
    Conference Proceeding
  • “Drivers of Higher Education Across Borders: Issues and Challenges”, Managing International Higher Education Conference (2016)
    Conference Proceeding
Additional Research

Education & Affiliations

Education

University of Iowa, PhD in Marketing
University of Alaska Anchorage, MBA in Business Administration
Nothwest University, MS in Geography