Degree in Marketing

Bachelor of Business Administration (BBA) Degree
Planning Sheet

The BBA in Marketing provides an overview of the promotion, selling, and distribution of services and/or goods to consumers. Students in this major will study consumer behavior, communications, advertising strategies, and various approaches to successful retail management. The study of marketing applies to businesses in a global system.

Learn and Develop Real World Skills

  • Marketing research
  • Preparing estimates and bids that meet specific customer needs
  • Illustrating data graphically
  • Translating complex findings into written text
  • Providing information to help companies determine their position in the marketplace
  • Producing marketing strategies
  • Analyzing competitive marketing strategies
  • Collecting and analyzing data on customer demographics, preferences, and needs
  • Devising and evaluating methods and procedures for collecting data
  • Monitoring industry statistics and following trends
  • Measuring and assessing customer and employee satisfaction
  • Measuring the effectiveness of marketing programs and strategies
  • Forecasting and tracking marketing and sales trends, analyzing collected data
  • Conferring with others to identify trends or key group interests or concerns
  • Arranging public appearances, lectures, contests, or exhibits for clients
  • Consulting with others to arrange promotional campaigns

Work in Marketing

  • Careers
  • Marketing Management
  • Marketing Strategist
  • Market Research Analyst
  • Marketing Specialist
  • Green Marketers
  • Sales Representative
  • Business Intelligence Analyst
  • Advertising and Promotions Manager
  • Public Relations
  • Buyers and Purchasing Agent
  • Sales Manager

These are just a few of the employment opportunities available with a degree in marketing, contact your Student Advisor for more information.