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Degree in Marketing

Bachelor of Business Administration (BBA) Degree
Planning Sheet

The BBA in Marketing provides an overview of marketers, institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Students pursuing this major will study consumer behavior, branding and content strategies, marketing research methods, and analytics tools which are useful to develop effective marketing strategies. The market coverage includes local, national, and global markets.

Learn and Develop Marketing Skills in a Real Business Setting

  • Selecting appropriate tools to conduct marketing research
  • Calculating market potential and market estimates for a new business or product
  • Collecting and illustrating data graphically with market meaning
  • Interpreting and translating complex market data into marketing strategies and taking appropriate actions
  • Helping clients to develop positioning strategies
  • Developing a product or a class of products to compete effectively in the market
  • Analyzing competitive marketing strategies
  • Collecting and analyzing data on customer attributes and preferences for segmentation
  • Devising and evaluating methods and procedures for collecting data
  • Monitoring industry statistics and predicting trends
  • Measuring and assessing customer and employee satisfaction
  • Measuring and interpreting the effectiveness of marketing programs and strategies
  • Tracking and forecasting marketing and sales trends
  • Mastering marketing analytical tools in media platforms
  • Consulting with others to arrange promotional campaigns
  • Taking action and delivering marketing propositions at public appearances, lectures, contests, or exhibits for clients

Work in Marketing

  • Careers
  • Marketing Management
  • Marketing Strategist
  • Market Research Analyst
  • Marketing Specialist
  • Green Marketers
  • Sales Representative
  • Business Intelligence Analyst
  • Advertising and Promotions Manager
  • Public Relations
  • Buyers and Purchasing Agent
  • Sales Manager

These are just a few of the employment opportunities available with a degree in marketing, contact your Student Advisor for more information.