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Mei Rose

Associate Professor of Marketing

Management, Marketing, Logistics, and Business Analytics

Research

  • “Sports Teams Heritage: Measurements and Applications in Sponsorship”, Journal of Business Research (2021)
    Journal Article
  • “Should Companies Respond to Positive Reviews or Let It Be?”, 26th International Conference on Recent Advances in Retailing and Services Science(RARCS) (2019)
    Conference Proceeding
  • “Money Attitudes and Social Values: A Research Program and Agenda”, Routledge (2019)
    Book Chapter
  • “Exploring Destination Brand Heritage”, Academy of Marketing Science Annual Conference (2019)
    Conference Proceeding
  • “Hope Springs Eternal: An Examination of the Impact of Sports Team Heritage On Attitudes Toward Sport Teams And Their Sponsors”, International Symposium on Corporate Heritage (2018)
    Conference Proceeding
  • “Sports Teams Heritage: Measurements and Applications in Sponsorship”, Sports Marketing and Sponsorship Conference (2018)
    Conference Proceeding
Additional Research

Education & Affiliations

Education

University of Mississippi, PhD in Business Administration
University of Louisiana, MBA
University of Louisiana, BS in Business Administration

Affiliations

Academy of Marketing Science
Global Conference on Service and Retail Management (GLOSERV)