UAA College of Business and Public Policy

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• Mei Rose

Mei Rose

Professor of Marketing

Management, Marketing, Logistics, and Business Analytics

• office
  RH 308G
• phone
  (907) 786-4153
• email
  mcrose@alaska.edu

Research

• “Exploring Sports Heritage: Beginning to Develop a Nomological Network”, 30th International Conference on Recent Advances in Retailing and Services Science(RARCS) (2024)
  Conference Proceeding
• “Choice of Destination. Does Heritage Matter?”, 28th International Conference on Recent Advances in Retailing and Services Science(RARCS) (2022)
  Conference Proceeding
• “Sports Teams Heritage: Measurements and Applications in Sponsorship”, Journal of Business Research (2021)
  Journal Article
• “Should Companies Respond to Positive Reviews or Let It Be?”, 26th International Conference on Recent Advances in Retailing and Services Science(RARCS) (2019)
  Conference Proceeding
• “Money Attitudes and Social Values: A Research Program and Agenda”, Routledge (2019)
  Book Chapter
• “Exploring Destination Brand Heritage”, Academy of Marketing Science Annual Conference (2019)
  Conference Proceeding

Additional Research

Education & Affiliations

Education

University of Mississippi, PhD in Business Administration
University of Louisiana, MBA
University of Louisiana, BS in Business Administration

Affiliations

Academy of Marketing Science
Global Conference on Service and Retail Management (GLOSERV)