Mei Rose
Professor of Marketing
Management, Marketing, Logistics, and Business Analytics-
phone(907) 786-4153
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emailmcrose@alaska.edu
Research
- “Does Reveling in the Past Help or Hurt Attitudes Toward a Brand: A Big Data and Experimental Analysis of Sport Team Heritage”, 24th Association of Consumer Research (ACR) (2024) Conference Proceeding
- “Exploring Sports Heritage: Beginning to Develop a Nomological Network”, 30th International Conference on Recent Advances in Retailing and Services Science (RARCS) (2024) Conference Proceeding
- “Choice of Destination. Does Heritage Matter?”, 28th International Conference on Recent Advances in Retailing and Services Science(RARCS) (2022) Conference Proceeding
- “Sports Teams Heritage: Measurements and Applications in Sponsorship”, Journal of Business Research (2021) Journal Article
- “Should Companies Respond to Positive Reviews or Let It Be?”, 26th International Conference on Recent Advances in Retailing and Services Science(RARCS) (2019) Conference Proceeding
- “Money Attitudes and Social Values: A Research Program and Agenda”, Routledge (2019) Book Chapter
Education & Affiliations
Education
University of Mississippi, PhD in Business AdministrationUniversity of Louisiana, MBA
University of Louisiana, BS in Business Administration
Affiliations
Association of Consumer Research (ACR)Academy of Marketing Science
Global Conference on Service and Retail Management (GLOSERV)