Mei Rose

Associate Professor of Marketing

Management and Marketing

Research

  • “Should Companies Respond to Positive Reviews or Let It Be?”, 26th International Conference on Recent Advances in Retailing and Services Science(RARCS) (2019)
    Conference Proceeding
  • “Money Attitudes and Social Values: A Research Program and Agenda”, Routledge (2019)
    Book Chapter
  • “Exploring Destination Brand Heritage”, Academy of Marketing Science Annual Conference (2019)
    Conference Proceeding
  • “Hope Springs Eternal: An Examination of the Impact of Sports Team Heritage On Attitudes Toward Sport Teams And Their Sponsors”, International Symposium on Corporate Heritage (2018)
    Conference Proceeding
  • “Sports Teams Heritage: Measurements and Applications in Sponsorship”, Sports Marketing and Sponsorship Conference (2018)
    Conference Proceeding
  • ““Is Old Gold? How Heritage “Sells” The University to Prospective Students: The Impact of a Measure of Brand Heritage On Attitudes toward the University,””, Journal of Advertising Research (2017)
    Journal Article
Additional Research

Education & Affiliations

Education

University of Mississippi, PhD in Business Administration
University of Louisiana, MBA
University of Louisiana, BS in Business Administration

Affiliations

Academy of Marketing Science