Intellectual Contributions

  • “Should Companies Respond to Positive Reviews or Let It Be?”, 26th International Conference on Recent Advances in Retailing and Services Science(RARCS) (2019)
    Conference Proceeding
  • “Money Attitudes and Social Values: A Research Program and Agenda”, Routledge (2019)
    Book Chapter
  • “Exploring Destination Brand Heritage”, Academy of Marketing Science Annual Conference (2019)
    Conference Proceeding
  • “Hope Springs Eternal: An Examination of the Impact of Sports Team Heritage On Attitudes Toward Sport Teams And Their Sponsors”, International Symposium on Corporate Heritage (2018)
    Conference Proceeding
  • “Sports Teams Heritage: Measurements and Applications in Sponsorship”, Sports Marketing and Sponsorship Conference (2018)
    Conference Proceeding
  • ““Is Old Gold? How Heritage “Sells” The University to Prospective Students: The Impact of a Measure of Brand Heritage On Attitudes toward the University,””, Journal of Advertising Research (2017)
    Journal Article
  • “Understanding Brand Heritage in the Service Sector: The Case of Sports Team”, 24th European Institute of Retailing and Services Studies (EIRASS) (2017)
    Conference Proceeding
  • “"Developing A Scale to Measure University Brand Heritage,"”, 44th Academy of Marketing Science Annual Conference (2016)
    Conference Proceeding
  • “"Examining University Brand Heritage: Measurement and Impact,"”, 6th International Symposium on Corporate Heritage (2016)
    Conference Proceeding
  • “"Should Hotels Respond to Negative Online Reviews?,"”, Cornell Hospitality Quarterly (2016)
    Journal Article
  • “"University Brand Heritage: Components, Measures and Outcomes,"”, 4th International Consumer Brand Relationships Conference (2015)
    Conference Proceeding
  • “The Impact of Time Orientation on Consumer Innovativeness in the United States and India”, Journal of Marketing Theory and Practice (2015)
    Journal Article
  • “"Money Attitudes and Social Values: A Research Program and Agenda,"”, Presentation at the 2014 American Marketing Association Summer Educator's Pre-Conference (2014)
    Conference Proceeding
  • “Are Management Responses To Negative Online Consumer Reviews Beneficial?”, Proceedings of Academy of Marketing Science (AMS) World Marketing Congress (2013)
    Conference Proceeding
  • “Fantasy Based Narratives In Children’s Advertising”, Proceedings of 5th International Conference on Rhetoric and Narratives I Management Research (RNMR) (2013)
    Conference Proceeding
  • “Effects of Time Orientation on Consumer Innovativeness: A Two Country Study”, Proceedings of Cross Cultural Consumer and Business Studies (2011)
    Conference Proceeding
  • “The Effects of Interface Design and Age On Children's Information Processing Of Web Sites”, Psychology & Marketing (2009)
    Journal Article
  • “The Impact of Consumer Animosity on Attitudes Towards Foreign Goods: A Study of Jewish and Arab Israelis”, Journal of Consumer Marketing (2009)
    Journal Article
  • “Consumer Animosity: A Within-Nation Study Of Arab And Jewish Israelis’ Attitudes Toward Foreign Goods”, Latin American Advances in Consumer Research (2008)
    Conference Proceeding
  • “"Flaming in Electronic Communication,"”, Decision Support Systems (2004)
    Journal Article
  • “The Marketing Profession: Emerging Technologies & Needed Skills”, University of Canberra
    Book Chapter