Edward Forrest

Professor of Management

Management and Marketing
Edward Forrest


  • “Ethical Implications of the General Data Protection Directive for Virtual Personal Marketing Assistants”, IEEE (2018)
    Conference Proceeding
  • “Artificial intelligence: Redefining marketing management and the customer experience”, Journal of E-Entrepreneurship and Innovation (IJEEI) (2018)
    Journal Article
  • “The impact of artificial intelligence and the virtual personal assistants on marketing”, IGI Global, Encyclopedia of Information Science and Technology (2018)
    Journal Article
  • “Artificial Intelligence: Marketing's Game Changer”, IGI Global (2015)
    Book Chapter
  • “Artificial Intelligence: Marketing Implications and Applications”, Alaska Business Monthly (2014)
    Magazine/Trade Publication
  • “Mobile Marketing: The Imminent Predominance of the Smartphone”, IGI Global (2013)
    Book Chapter
Additional Research

Education & Affiliations


University of Wisconsin, PhD
University of Wisconsin, MA
University of Wisconsin, BA


-Journal of Relationship Marketing