Intellectual Contributions
- “Intelligent Assistants and the Internet of Things as the Next Marketing Landscape”, (2021) Book Chapter
- “Ethical Implications of the General Data Protection Directive for Virtual Personal Marketing Assistants”, IEEE (2018) Conference Proceeding
- “Artificial intelligence: Redefining marketing management and the customer experience”, Journal of E-Entrepreneurship and Innovation (IJEEI) (2018) Journal Article
- “The impact of artificial intelligence and the virtual personal assistants on marketing”, IGI Global, Encyclopedia of Information Science and Technology (2018) Journal Article
- “Artificial Intelligence: Marketing's Game Changer”, IGI Global (2015) Book Chapter
- “Artificial Intelligence: Marketing Implications and Applications”, Alaska Business Monthly (2014) Magazine/Trade Publication
- “Digital Additive Manufacturing: A Paradigm Shift in the Production Process and Its Socio-economic Impacts”, Engineering Management Research (2013) Journal Article
- “Mobile Marketing: The Imminent Predominance of the Smartphone”, IGI Global (2013) Book Chapter
- “Facilitating Chinese Small & Medium Enterprise Participation in the Global Economy: Minimizing the Language and Culture Gap”, Zhejiang University Press (2012) Book Chapter
- “Mobile Analytics”, Thirteenth Annual Global Information Technology Management World Conference (2012) Conference Proceeding
- “Building Blocks for Chinese SMEs to Enter the Global Market: The Roles of Upstream Knowledge and Downstream Channel Infrastructure.”, International Journal of Business & Management (2011) Journal Article
- “Social Media: Opinions, Recommendations and Endorsements: The New Regulatory Framework”, Journal of Economic and Public Policy (2010) Journal Article
- “Hard Regulations and Soft Constraints: China's Institutional Crisis and Models for Change, Forthcoming in the Journal of International Management Studies”, Forthcoming in the Journal of International Management Studies (2009) Journal Article
- “"Hard vs. Soft Regulation & the Paradoxes of Internet Privacy,"”, The Journal ofGlobal Business Management (2009) Journal Article
- “Hard vs. Soft Regulation & the Paradoxes of Internet Privacy”, Journal of Global Business Management (2009) Journal Article
- “Internet Marketing Intelligence: Research Tools, Techniques and Resources”, McGraw-Hilll Irwin (2003) Book
- “An investigation into commitment in non-Western industrial marketing relationships”, Industrial Marketing Management (2003) Journal Article
- “'EI Riesgo Percibido y la Intencion de Compra de productos deportivos por Internet”, Centro Economico y Financiero del Deporte, Bogota. (2002) Book Chapter
- “The Effect of Information, Transformation and Involvement”, Australian Journal of Electronic Commerce (2002) Journal Article
- “"Risk Factors Affecting the Intention to Purchase Sporting Goods on the Internet,"”, Sports Marketing Quarterly (1999) Journal Article
- “The New York Times: Guide to Marketing”, South-Western College Publishing (1999) Book
- “A Content Analysis and Three Continent Comparison of the Features of Successful Sports Marketing Web-site”, Accountability and Performance (1998) Journal Article
- “Internet Marketing Research: Resources and Techniques”, McGraw-Hill Publishing (1998) Book
- “The Relationship Between Fan Involvement and Web Site Response,"”, Asia-Australia Marketing Journal (1997) Journal Article
- “"The Impact of interactive Communication on Advertising and Marketing," and Interactive Marketing: The Future Present”, NTC Publishing and The American Marketing Association (1997) Book Chapter
- “CyberMarketing: Your Interactive Marketing Consultant.”, NTC Publishing and The American Marketing Association: (1997) Book
- “"A Proposed Format For The Management Of Sport Marketing Web Sites,"”, Journal of Sport Marketing (1997) Journal Article
- “Interactive Marketing: The Future Present”, NTC Publishing and The American Marketing Association (1996) Book
- “"Who's Doing All This Measuring?"”, The New York Times, CyberTimes Extra (1996) Newspaper
- “"Hits, Views, Clicks and Visits: Web Advertisers Face Data Jungle"”, The New York Times, Cyber Times (1996) Newspaper
- “"Ad Banners: Bullying, Boosting and Blocking"”, The New York Times, CyberTimes Extra (1996) Newspaper
- “Relational Control and Interactive Media Choice in Technology Mediated Communication Situations”, Human Communication Research (1996) Journal Article
- “Hotel Management and Marketing on the Internet”, Cornell Quarterly (1996) Journal Article
- “Hooking into 'The Net'”, Florida Restaurateur (1996) Other
- “Cyber-Menu for 21 st Century Restaurateurs”, Florida Restaurateur (1996) Other
- “"Restaurant Marketing On the Worldwide Web,"”, Cornell Quarterly (1996) Journal Article
- “"Consuming Technologies at Home: New Consumer Research Techniques,"”, (1996) Book Chapter
- “"An Exploratory Study of the Perceived Benefits of Electronic Bulletin Board Use and Their Impact on Other Communication Activities,”, Journal of Broadcasting and Electronic Media (1995) Journal Article
- “"The New Communication Technologies: Evolution or Revolution?"”, (1995) Book Chapter
- “"The Production and Marketing of CD-I and DVI: Lessons from IVD”, Interact (1991) Journal Article
- “"Research and Evaluation,"”, New York: Prentice Hall (1989) Book Chapter
- “"Measuring VCR Ad-Voidance," in Mark Levy”, Sage (1989) Book Chapter
- “VCR users Attitudes toward Advertising, and How TV Audience Avoids Prime-Time Commercials”, Direct Marketing Association (1986) Other
- “Mailing List Psychographies: An Inside Look at Prospects”, Direct Marketing (1981) Other
- “Psychographic Flesh, Demographic Bones”, American Demographics (1981) Other
- “The Marketing Profession: Emerging Technologies & Needed Skills”, University of CanberraBook Chapter
- “"Hits, Views, Clicks, and Visits: Web Advertisers Face Data Jungle,"”, NTC Publishing and The American Marketing AssociationBook Chapter