UAA College of Business and Public Policy

Marketing Class Mobilizes on Wienermobile Visit - Green & Gold

When the Wienermobile made a surprise visit to UAA's campus on April 6, College of Business and Public Policy Marketing professor Christina McDowell was quick to capitalize. The timing was ideal, as the class had previously covered branding components (like awareness, loyalty, equity and strategy) and was shifting into content marketing. “I couldn’t have planned it better,” she laughed.