2020 Book by John Nofsinger Named National Finalist for Best Book Awards
A new book by Interim Dean Dr. John Nofsinger has been named a Finalist in the American Book Fest’s annual “Best Book Awards” in the Personal Finance/Investing category.
The Biology of Investing: Nature, Nurture, Physiology, & Cognition, co-written by Corey Shank, explores how genetics, neuroscience, endocrinology and environmental conditions affect financial and economic decisions. Nofsinger and Shank examine specific factors such as sleep, age, hormones, happiness, weather, air pollution, natural disasters, allergies – even coffee.
“I am thrilled about this recognition. This book is one-of-a-kind. There are no other books on this topic, thus I didn’t know how well it would be received. We have known for quite a while that psychological biases and cognitive errors impact our economic decisions. But these biases vary substantially between people. Why do I show one bias but you show another? Is it because of differences in our DNA? What about how our brains function, our age, personality, exposure to pollution or testosterone? The answer is yes, all of the above and more!”
Nofsinger has been a professor in the College of Business and Public Policy since 2014, and is currently serving as the College’s Interim Dean. He is the author of several top-selling books, such as The Psychology of Investing and Behavioral Finance. He has long been interested in how psychology affects how we think about money and what we do with it.