Amplifying Writing Impact in CBPP
CBPP Professors Dr. Sandra Ehrlich & Josie Wilson Enlist PRSA Professionals
To amplify writing impact, the College of Business & Public Policy will welcome Public Relations Society of America (PRSA) leader practitioners, Blythe Campbell and Nance Larsen in the CIS-280 Managerial Communications classroom this fall.
Strengthening Key Messaging Skills. “To strengthen our students’ key messaging skills, Professor Josie Wilson and I built a bridge to engage leading PRSA communication professionals. PRSA is a preeminent learning organization, and PR communication professionals play a unique role in the corporate communication realm,” said Dr. Sandra Ehrlich, Associate Professor of Management & Marketing.
Creating a Collaborative Practitioner-Academic Partnership. “This collaborative practitioner-academic partnership will underscore the importance of amplifying and speaking with one strategic voice to engage corporate stakeholders. It will prepare our students to craft, hone, and deliver message touch points and compelling narratives to meet integrated marketing demands,” Ehrlich said.
“Advances in technology provide access to data and tools to improve how our corporate messages are delivered and received by core audiences. However, technology cannot replace solid communication skills,” said Ehrlich.
“As data proliferates, the lines in strategic communication, marketing, and PR blur as messages travel across multiple media platforms. In the digital commons, brand and corporate reputation are synergistically intertwined. This convergence in the corporate communication landscape demands a new roadmap and new rules of engagement to connect societal and brand decision makers,” she said.
In response, the CIS 280 Facilitation team wanted to engage adjunct professors who are working professionals interested in giving back through mentoring and teaching.
Meet the Newest Members of the CIS A280 Facilitation Team. “The impressive credentials and years of work experience these talented women will infuse into the classroom will be invaluable. Professor Wilson and I value their insights as colleagues and as strategic communication advisors,” Ehrlich said.
Blythe Campbell, APR, PRSA Treasurer, is the owner of Blythe Campbell Communications, specializing in essential communication skills for executives and emerging leaders. Blythe brings more than 30 years of experience as a strategic communication consultant for change initiatives in the engineering, telecommunications, energy, and finance industries to the classroom.
Nance Larsen, APR, Fellow PRSA, is the current Chair of the Public Relations Society of America Board of Ethics and Professional Standards, former President of PRSA Alaska and a member of Special Olympics Worldwide Crisis Action Team. An award-winning communications expert, Nance has led integrated marketing, public relations, media relations, digital campaigns and crisis communication initiatives for transportation, resource development, luxury and adventure travel, and the nonprofit sector. In 2009, she was recognized as a senior practitioner and educator with a significant footprint in the public relations realm and inducted into the PRSA College of Fellows.