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MBA Students’ Case Studies Presented at the 2015 WAC Conference

March 19, 2015

Case studies authored by two teams of graduate students in Dr. Terry Nelson’s Organizational Behavior class (spring 2014) were presented at the 2015 Western Casewriters Association (WCA) 2015 conference. WCA is the Western regional association of business casewriters. Its purpose is to train, develop and support business case writing for research and pedagogical purposes. The conference took place on March 12, 2015.

Team Anvil

Anna Brown, Carlos Machuca, and Celesta Richardson
(pictured left to right:) Anna Brown, Carlos Machuca, Celesta Richardson, (not pictured:) Patrick McCormack, and Suvechchha Shrestha co-authored the case study: AKBSafe, Inc.: Death, Embezzlement, and Lost Sales

Team Avengers

Nick Morrill
(pictured:) Nick Morrill, (not pictured): Marvin Anunciacion, August Banks Jr., and Erin Ersland co-authored the case study: AKConnect’s Failed Marketing Campaign – Innovative versus Traditional.