Christina McDowell

Associate Dean/Associate Professor of Marketing and Business Communications

Management and Marketing
Christina McDowell

Research

  • “Ethical Implications of the General Data Protection Directive for Virtual Personal Marketing Assistants”, IEEE (2018)
    Conference Proceeding
  • “Communication Ethics: Iris Murdoch”, Peter Lang Publishing (2018)
    Book Chapter
  • “Artificial intelligence: Redefining marketing management and the customer experience”, Journal of E-Entrepreneurship and Innovation (IJEEI) (2018)
    Journal Article
  • “Niceness, Flattery, and Deceit”, Western Communication Journal (2018)
    Journal Article
  • “The impact of artificial intelligence and the virtual personal assistants on marketing”, IGI Global, Encyclopedia of Information Science and Technology (2017)
    Journal Article
  • “Finding clarity: Professional civility and the art of listening in effective business communication”, Listening/Journal of Communication, Religion, and Culture (2017)
    Journal Article
Additional Research

Education & Affiliations

Education

Duquesne University, PhD in Rhetoric
Duquesne University, MA in Communication
Duquesne University, BA in Communication

Affiliations

American Marketing Assocaition (AMA)
Religious Communication Association (RCA)
National Communication Association (NCA)
Team-Based Learning Collaborative (TBLC)
Southern States Communication Association (SSCA)
Eastern States Communication Association (ECA)
Pennsylvania Communication Association (PCA)