Edward Forrest

Professor of Management
Management and Marketing
Professor Edward Forrest

Journal Articles

Ed Forrest and Yong Cao. Digital Additive Manufacturing: A Paradigm Shift in the Production Process and Its Socio-economic Impacts Engineering Management Research (2013)
Yong Cao, Daniel Hartung, Ed Forrest, and Zhengping Shen. Building Blocks for Chinese SMEs to Enter the Global Market: The Roles of Upstream Knowledge and Downstream Channel Infrastructure. International Journal of Business & Management (2011)
Ed Forrest and Yong Cao. Social Media: Opinions, Recommendations and Endorsements: The New Regulatory Framework Journal of Economic and Public Policy (2010)
Yong Cao, Ed Forrest, Paul Johnson, and Rashmi Prasad. Hard Regulations and Soft Constraints: China's Institutional Crisis and Models for Change, Forthcoming in the Journal of International Management Studies Forthcoming in the Journal of International Management Studies (2009)
Yong Cao and Ed Forrest. "Hard vs. Soft Regulation & the Paradoxes of Internet Privacy," The Journal ofGlobal Business Management (2009)
Yong Cao and Ed Forrest. Hard vs. Soft Regulation & the Paradoxes of Internet Privacy Journal of Global Business Management (2009)
Leonard Coote, Ed Forrest, and Terence Tam. An investigation into commitment in non-Western industrial marketing relationships Industrial Marketing Management (2003)
Nigel Pope, Ed Forrest, and Jeaney Yip. The Effect of Information, Transformation and Involvement Australian Journal of Electronic Commerce (2002)
Nigel Pope, Mark Brown, and Ed Forrest. "Risk Factors Affecting the Intention to Purchase Sporting Goods on the Internet," Sports Marketing Quarterly (1999)
Nigel Pope and Ed Forrest. A Content Analysis and Three Continent Comparison of the Features of Successful Sports Marketing Web-site Accountability and Performance (1998)
Nigel Pope and Ed Forrest. The Relationship Between Fan Involvement and Web Site Response," Asia-Australia Marketing Journal (1997)
Nigel Pope and Ed Forrest. "A Proposed Format For The Management Of Sport Marketing Web Sites," Journal of Sport Marketing (1997)
Jamie Murphy, Ed Forrest, and Edward Wotring. "Restaurant Marketing On the Worldwide Web," Cornell Quarterly (1996)
Jamie Murphy, Ed Forrest, and Edward Wotring. Hotel Management and Marketing on the Internet Cornell Quarterly (1996)
Joseph Kayany, Edward Wotring, and Ed Forrest. Relational Control and Interactive Media Choice in Technology Mediated Communication Situations Human Communication Research (1996)
Michael James, Edward Wotring, and Ed Forrest. "An Exploratory Study of the Perceived Benefits of Electronic Bulletin Board Use and Their Impact on Other Communication Activities, Journal of Broadcasting and Electronic Media (1995)
Christopher Corum, Edward Wotring, Ed Forrest, and Michael James. "The Production and Marketing of CD-I and DVI: Lessons from IVD Interact (1991)

Books

Ed Forrest, Bogdan Hoanca, and . Artificial Intelligence: Marketing's Game Changer IGI Global (2015)
Alpana Desai and Ed Forrest. Mobile Marketing: The Imminent Predominance of the Smartphone IGI Global (2013)
Daniel Hartung, Yong Cao, Ed Forrest, and Zhengping Shen. Facilitating Chinese Small & Medium Enterprise Participation in the Global Economy: Minimizing the Language and Culture Gap Zhejiang University Press (2012)
Ed Forrest. Internet Marketing Intelligence: Research Tools, Techniques and Resources McGraw-Hilll Irwin (2003)
Pope, NKLI, Brown, Ed Forrest, and EJ. 'EI Riesgo Percibido y la Intencion de Compra de productos deportivos por Internet Centro Economico y Financiero del Deporte, Bogota. (2002)
Jamie Murphy and Ed Forrest. The New York Times: Guide to Marketing South-Western College Publishing (1999)
Ed Forrest. Internet Marketing Research: Resources and Techniques McGraw-Hill Publishing (1998)
Jamie Murphy and Ed Forrest. "Hits, Views, Clicks, and Visits: Web Advertisers Face Data Jungle," NTC Publishing and The American Marketing Association ()
Ed Forrest, Lance Kinney, and Michael Chamberlain. "The Impact of interactive Communication on Advertising and Marketing," and Interactive Marketing: The Future Present NTC Publishing and The American Marketing Association (1997)
Ed Forrest. CyberMarketing: Your Interactive Marketing Consultant. NTC Publishing and The American Marketing Association: (1997)
Edward Wotring, Joseph Kayany, and Ed Forrest. "Consuming Technologies at Home: New Consumer Research Techniques," (1996)
Ed Forrest. Interactive Marketing: The Future Present NTC Publishing and The American Marketing Association (1996)
Ed Forrest, Wotring, and James. "The New Communication Technologies: Evolution or Revolution?" (1995)
Barry Sapolsky and Ed Forrest. "Measuring VCR Ad-Voidance," in Mark Levy Sage (1989)
Ed Forrest and Edward Wotring. "Research and Evaluation," New York: Prentice Hall (1989)

Awards

2010 Social Media: Opinions, Recommendations & Endorsements: The New Regulatory Framework Annual Hawaii International Business Research Conference Honolulu, Hawaii, Received BEST PAPER AWARD of the conference. Edward Forrest & Yong Cao
2005 Inducted into Beta Gamma Sigma International Honor Society Beta Gamma Sigma
2001 UAA-College of Business & Public Policy Meritorious Performance Award UAA-College of Business & Public Policy
2000 Marketing: Your Desktop Companion, Technology Showcase-CD-ROM ofthe Year Australian Publishers Association Edward Forrest and Nigel Pope (lrwinlMcGraw-Hill-ISBN 0-07-470788-4) Winner-Awards for Excellence in Educational Publishing
1999 "Tertiary Book of the Year" Internet Marketing Research: Resources and Techniques Australian Publishers Association (single title category) Awards for Excellence in Educational Publishing
1995 "Best of New Talent" Milia '95 International Publishing and New Media Market Convention CD-I disc "Algebra TV Interactive" selected "Best of New Talent" in worldwide competition. Palais des Festivals-Cannes, France
1994 "Significance of Relational Control and Interactive Media Choice" Broadcast Education Association 1st Place Award, Open Category, Communication Technology Division
1994 1st Place Award "Significance of Relational Control and Interactive Media Choice," Broadcast Education Association Joseph M. Kayany, C. Edward Wotring, and Edward J. Forrest Open Category, Communication Technology Division.
1993 "An Exploratory Study of the Perceived Benefits of Electronic Bulletin Board Use and Their Impact on Other Communication Activities Broadcast Education Association 2nd Place Award, Debut Category, Communication Technology Division
1993 2nd Place Award: "An Exploratory Study of the Perceived Benefits of Electronic Bulletin Board Use and Their Impact on Other Communication Activities," Broadcast Education Association "An Exploratory Study of the Perceived Benefits of Electronic Bulletin Board Use and Their Impact on Other Communication Activities," Michael L. James, C. Edward Wotring and Edward J. Forrest Debut Category, Communication Technology Division
1993 2nd ANNUAL MOBIUS AWARDS for Scientific, Industrial, Educational and Cultural MultiMedia MOBIUS AWARDS, International Panel of Judges Selected as United States Representative to International Panel of Judges. Paris, France