Management & Marketing

The Department of Management and Marketing offers a range of academic degrees and certificates. Bachelor of Business Administration (BBA) degrees in management and in marketing, along with minors in business administration, Alaska Native business management and real estate. An Associate of Applied Science (AAS) in Logistics and Supply Chain Operations is offered and an AAS in Small Business Administration. Certificates are offered in logistics and supply chain operations. These professional programs prepare students to meet the challenges of a dynamic and changing business environment. Graduates find job opportunities in Alaska, throughout the United States, and in many foreign countries.

The BBA in Management allows students to select a management focus that prepares them for entry-level management positions in corporations, nonprofit organizations, and government; personnel and benefits management; recruitment and career planning services; conflict resolution and arbitration; and management consulting to small business. Students gain knowledge in concepts of organizational theory, design and development in a global context; study of human behaviors and interactions within an organization; the management of human resources of an organization; negotiations, conflict resolutions and arbitrations; strategy formulation for managing the total organization in an ever-changing environment; and the value of ethics and social responsibility. Furthermore, the degree prepares students for graduate studies in management.

Students also have the ability to complete a concentration in property management and real estate. The Weidner Property Management and Real Estate Program is one of only a handful of programs in the nation that offers a 4-year degree with dedicated curriculum focused on the management of real estate assets. This concentrated coursework, in combination with the College of Business and Public Policy's core business curriculum, ensures that graduates are prepared to enter a competitive and innovative marketplace with the tools necessary to succeed.  

The BBA in Marketing prepares students for entry-level marketing positions in corporations, retail and non-profit organizations, and marketing consulting. Students gain knowledge in principles of marketing and its essential role in business and society. They learn the process of planning and concept execution; pricing, promotion, and distribution of ideas, goods, and services in local, national and global markets; as well as designing, executing and analyzing social media and marketing research and analytics. Furthermore, it prepares students for graduate studies in marketing.

The AAS in Logistics and Supply Chain Operations is designed to meet the current and future needs of the Alaskan industry, with a workforce that understands the practices and principles of logistics and supply chain operations. Due to its vast size and geography, Alaska poses greater internal logistics and supply chain operational challenges. This program has been designed with input from the industry and is an ideal foundation for students who wish to work in the operations side of this exciting and continuously expanding industry.

The AAS in General Business provides students with a general knowledge of entrepreneurship, human resource management, business law concepts, marketing, and financial statement analysis. Students will gain a better understanding of for profit and not for profit businesses, issues of social responsibility, business ethics, and forms of business ownership. 

The Alaska Native Business Management Minor prepares students for a unique segment of business in Alaska. This minor is for Alaska Native and non-Native students alike who plan to live and work in Alaska. Alaska Native corporations are an economic force in the state of Alaska and there is a need for business professionals educated in the culture and management practices of these organizations.

A valuable way to augment your degree, the Real Estate Minor offers a collection of courses that introduce students to the many facets of real estate -- for both their professional and personal use. Topics include real estate management, lease agreements, real estate finance, and property law. Students can also earn state certification with the successful completion of BA A306 Real Estate Principles, meeting the pre-licensing education requirements for an Alaska Real Estate Salesperson License.