UAA Students Place 4th in Global Business Competition
A team of two students-- Ashley Roylance, and Kylee Miller-- competing against 1,481 other college teams placed fourth in The Capstone Business Competition Return on Sales. The Capstone Business Competition is an ongoing challenge (and a feature of the course BA A460-Marketing Management) -- wherein student teams from universities around the world act as executive groups that run their own virtual company and make decisions that effect marketing, finance, human resources, production, product development, product positioning and ultimate sales, production efficiencies and profitability. This is the 36th time since 2000 that UAA students have finished in the top 10 on key success metrics in the global Capstone Management Simulation.
| Professor | School/Course | Simid | Team | Result | |
|---|---|---|---|---|---|
| 1 | James Loveland | Xavier University - Cincinnati - Marketing Planning & Analysis | C95200 | Chester | 37.27% |
| 2 | Gary Bissonette | Queen's University - Kingston Comm 401 W2016 - Bissonette & Packalen | C76222 | Erie | 32.78% |
| 3 | James Loveland | Xavier University - Cincinnati - Marketing Planning & Analysis | C95201 | Ferris | 31.51% |
| 4 | Edward Forrest | University of Alaska Anchorage - Marketing Management | C95814 | Erie | 31.17% |
| 5 | Al Lovvorn | Citadel Military College of South Carolina - Charleston BADM 422-03: Spring 2018 | C94057 | Baldwin | 31.09% |
| 6 | Gary Bissonette | Queen's University - Kingston Comm 401 F2016 | C82516 | Baldwin | 30.30% |
| 7 | Al Lovvorn | Citadel Military College of South Carolina - Charleston BADM 422-03: Spring 2018 | C94056 | Digby | 30.23% |
| 8 | Imran Syed | Ball State University - Muncie - MGT 491 Strategic Management Spring 2018 GR. COMP | C95904 | Baldwin | 29.39% |
| 9 | James Loveland | Xavier University - Cincinnati - Marketing Planning & Analysis | C95200 | Digby | -- |