AMA Alaska Marketing Member of the Month: Jeri Rubin
At the AMA Alaska Chapter April luncheon College of Business and Public Policy Professor Jeri Rubin was inducted as the Marketing Member of the Month. As one of the longest standing and charter members at 29 years, Jeri served on the board for 18 years, 2 years as President and 8 years as Treasurer. AMA Alaska is honored to have her leadership and proud to recognize her contribution and achievements.Why are you a member of the American Marketing Association Alaska Chapter?
I enjoy networking with people in the marketing community. I also like to bring my
students to AMA meetings so they meet business people and practice their business
etiquette.
What got you interested in marketing?
I worked for the Anchorage Daily News from 1980-1985 as a retail ad rep. I loved it.
I began studying marketing. I wanted to improve my competence in the field so I could
help my accounts make better marketing decisions for their businesses.
How do you feel about the future of marketing in Anchorage?
Even though Alaska is experiencing a recession, businesses need to keep marketing
otherwise residents will forget about them. Also, with the growth of online media,
small business owners need to continue developing their skills—thus the need for the
AMA—or hiring marketing experts. I think there’s a relatively positive future for
marketers in Anchorage.