Yong Cao
Management and Marketing Coordinator/Professor of Management
Management, Marketing, Logistics, and Business Analytics-
officeRH 318B
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phone(907) 786-4176
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emailycao@alaska.edu
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CVDownload Vita
Research
- “U.S. Business Schools’ Expansion to The Global Market: Positioning Strategy and Market Competition”, Archives of Business Research (2023) Journal Article
- “A New Innovation Integration Model: Fuyao Glass Industry Group and Sany Heavy Industry Co. Ltd Cases”, Journal of Innovations (2023) Journal Article
- “Country-of-Origin and Brand Image in Global Outsourcing Adjustment.”, Journal of Finance and Economics (2018) Journal Article
- “Build Brand Community to Expand the Market--A Case Study of Xiaomi’s Market Expansion in China”, International Journal of Economics, Business and Management Research (2018) Journal Article
- “Customer Centricity in China”, Journal of International Management Studies (2018) Journal Article
- “A Small High-Tech Firm Entering China’s Market--A Case Study of ADS-B Technologies Inc.”, International Journal of Case Studies (2018) Journal Article
Education & Affiliations
Education
University of Iowa, PhD in MarketingUniversity of Alaska Anchorage, MBA in Business Administration
Nothwest University, MS in Geography